Warning: This post may trigger some. This concept is ‘not for everyone’. So if you are very conservative in hosting, it may not seem like a great idea, and that is totally ok too.
For those who are open to more diversity in their hosting, and open to try new concepts however, this may well be a great idea - easier than you thought, and far more positive than even I could have imagined when I started - both for me as a host, as well as guests.
The Idea: ‘Self-Clean On-Arrival’. I try to use this phrase clearly, with capitals, and hyphens, as it is not always easy to convey the idea to others. It’s … different.
What it means is: For guests who are fully aware of this listing type, and wanting to try it - they arrive to a messy house, and have to clean up after the last guests, and do laundry and bed making. Yes, it even means cleaning the toilet and shower too.
Self-Clean On-Arrival Benefits (Guests):
- Arrive and check-in super early, like 11am, as no need to wait for the cleaner after last guests leave. No fee for early check-in either.
- Cheaper accommodation rates - for flexible guests
Self-Clean On-Arrival Benefits (Hosts):
- Less admin work arranging cleaner schedules
- Significantly less cleaner expenses
- Increase bookings a fair bit. Fill calendars on dates when you may otherwise be unable to due to cleaner availability. Accept super early check-in bookings easily, by offering this alternative - and get more bookings.
Busting Myths
MYTH Guests will be horrified. REALITY: NO! My self-clean guest reviews (from three different listings) are all very positive, and Airbnb has had them flagged as ‘Guest favourite’. One is at 4.9 stars.
MYTH It’s against the law. It’s against Airbnb policy. It’s against common standards of public decency. REALITY: NO! It’s perfectly legitimate, not against Airbnb policies, and guests are entitled to accept their own standards that suit them. You can rent a mud hut with a straw bed on the platform, or a fancy rural designer home, where one requirement of booking is agreeing to clean on arrival. So long as it’s clear what guests are getting when they book, it’s buyer beware. The lack of negative reviews despite a couple of hundred self-clean bookings now is probably evidence it works.
MYTH Self-clean guests might not actually do any cleaning. REALITY: It’s … Complicated. About 20% of guests are perfectly happy to sleep in the beds ‘as is’, and not bother washing them after the prior guests - so I have found. Because? Well - my house has its own laundrette, with 2x massive washers (like 18kg) and 5x dryers. We wash the linen professionally several times a week on average.
Often this is worker crews, and more likely men, but can be women and couples too. Yes, I was also surprised. But as a guy, I am also comfortable with this - I just didn’t realise others were so comfortable as well. If you check the bed and it looks and smells and feels clean - who cares if someone slept in it for a night or two before. But it’s entirely up to you. You know it was used, and you are very welcome to use the professionally washed spare linen, and you make the bed fresh… If you want to.
But if you are tired and can’t be bothered, then… You have options. I don’t actively encourage this, but nor do I care. I do care that all linen is very frequently washed, and that self-clean guests are very aware of the arrangements. So if you ‘worry’ that SOME Self-Clean guests may not do any cleaning, then 10-20% of the time you would be right, except that who cares?
The more likely reality (80%+) Self-clean guests do a fantastic job. Some clean the house so professionally, it’s amazing. Some actively like cleaning. No… really. I mean they write how much they actually enjoyed the opportunity to clean the house, as it makes them feel good. Well… great then! Glad I could help, by offering a messy house for you to come stay in. No - really - I am not kidding. Multiple guests have said they liked this aspect, not just the cheaper rate or early check-in. Go figure. There is something for everyone in this big wide world.
MYTH: It’s only weirdos and bad guests that would book a Self-Clean On-Arrival listing. REALITY: NO! The guests I have are all super lovely. They are more flexible than some posh guests. They are easier to communicate with (as it’s a requirement of booking I enforce). I have literally had a bride on the night before her wedding come do Self-Clean On-Arrival. Really. Check my reviews! I have had so many positive comments by guests about this model. It’s working really well.
MYTH Very few people would ever want to book a Self-Clean On-Arrival listing. REALITY: NO! Check my reviews. Many guests do not leave reviews, but after nearly 200 Self-Clean On-Arrival stays, and all pretty positive (mostly all five stars), I think I can report this novel concept works.
MYTH Guests will not know or understand this idea, and will be horrified when they discover the mess on arrival. REALITY: NO! Not possible. I have strict booking criteria that requires guests to read and understand the concept - including a hidden magic word so they can prove they get it. It isn’t hard to have a process that ensures guests are fully aware, and provided so - it works for everyone.
Problems of Self-Clean Bookings Really there are very few. You need to be more active in ‘vetting’ booking inquiries, to ensure it’s a good fit. The guests need to prove they understand the model, and need to demonstrate good communication with a few messages at least. You also need to be more aware of supplies, as these guests don’t buy supplies for you, or not usually.
You need to take care to monitor laundry, and ensure guests do not change for fresh sheets but do no laundry, and you end up with double laundry next full clean. But this is easy to manage with a Wifi connected washer that dobs on guests who do not do the washing… and we charge only if they have not just slept in the sheets from the old guests. The rule is they can’t add to the washing load.
Also, they need to take the bins out, else I charge a $30 fee to arrange it. It is quite normal to have a few back-to-back self clean bookings, but you really need to have a cleaner there once a week at least, to ensure no chaos. But one booking is fine, two is usually ok but mess and washing can accumulate, so I do not allow more than three S-C back to back.
Outcomes
My cleaning expenses are significantly down. You save so much by taking bookings that require no cleaning at all prior to arrival. My bookings are up a lot. It’s easy to fill gaps in the calendar with self-clean bookings. I price so they only get cheaper closer to the time, so they fill only ‘real’ gaps. I can also segment the market, and book some guests cheaper, who would not pay full price otherwise. But the S-C discount is far less than the cleaning expense, so it’s always a win regardless.
I am also now comfortable offering early check-ins free, even to professional clean booked guests, by switching them (only with their enthusiastic agreement) to a Self-Clean arrangement. I do not discount this even, I say the early check-in is the ‘bonus’ they get for Self-Cleaning.
Some of my Self-Clean guests have switched over to be regular cleaners. They enjoyed it, they want to come back, and several have been regular cleaners ever since for long periods, when I get professionally clean bookings. Sometimes I ‘contra’ a deal - they come stay a night or more, in return for Self-Cleaning the entire house. The ‘contra’ deal means they pay less to stay (zero), and I pay zero tax on cleaning fees.
Interestingly I never planned this novel booking type. It was pushed, because I kept finding myself being asked for early check-in, and not being able to deliver on it, due to cleaner schedules. I almost jokingly offered it to a guest once, who gladly accepted it to my surprise. Since then, I have discovered there is a large untapped market demand for this approach - so I took the ball and ran with it.
I asked for advice at the time in this forum, and perhaps not surprisingly, many hosts were horrified. A bunch seemed to not understand the model at all, but there wasn’t much positive support at the time. I get it. It’s different. It’s weird. A bit like Brian Chesky suggesting he could rent airbeds in strangers houses, and it might be a good business. Yes it was weird, but he now runs an $8B empire off this weird approach. So please see Self-Clean On-Arrival in a similar light. It may be weird if you have never heard or experienced it before. But take a second look, and think… it might be a good option for you, and why not give it a go. It’s not for everyone, as it will freak some folk out, but for those who are not afraid of exploring different hosting models - I hope my experience has been helpful to get some tips.
I wrote a longer story of some of my Airbnb experiences. After hosting homes in no less than FIVE continents on Airbnb, running an Experience and being interviewed on National TV three times about my Airbnb experiences and the sharing economy (and some major newspapers), I have some experience. I have over 1000 reviews as a host and global traveller. I have helped Airbnb with paid feedback on their interface, and have generally been pretty involved - including in government submissions on the sharing economy reviews and so on.
Here is the longer article if anyone is interested. It includes needing to ask a random Swedish airbnb host if she would kindly be my girlfriend in a Pandemic related drama, and other interesting stories of hosting. I hope it helps give some new ideas to some hosts, or at least makes some smile.
I expect some horrified responses, but ask yourself why you feel uncomfortable about this approach, and are there good reasons to oppose it - other than it feels weird and you have never heard others do it, and would not want this yourself. But constructive criticism is welcomed - so please engage on either side of this debate, but with clarity around rationale. Specific points are good. I am happy to answer any questions.
Overall though, Self-Clean On-Arrival has been a significant and quite unexpected success. I had assumed it was a crazy idea, nobody would want it, and it would only bring trouble. However the reality is the polar opposite. It has been an amazing success on all metrics, financial, happiness of myself and in guest reviews, and new connections.
It is not for everyone, but it totally is a great idea for those who are game to invest a little to set it up properly, and make it work.