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Dear Fellow Hosts,
I’m so sorry for being a pest and bothering you with my questions; I’m just confused about the 1st page impressions. As a diligent reader of the posts, I realize the importance of regularly updating my listing (I do it almost on a daily basis, reducing and increasing prices, changing small details in the description, etc). I know that I don’t show on a lot of searches because, generally, my minimum booking is for 7 days, however, it appears that I’m way below the “Average 1st page impressions”. Do you have any helpful suggestions?
I found two definitions on Airbnb’s site about what “First Page Impressions” means:
The daily number of distinct visitors who saw the listing in the first 10 search results, during the 90 days preceding the given night.
The number of times your listing is shown in search results with comparison to market averages.
It seems like anything you can do to get your search ranking improved will help. But, it sure looks like things that cause your listing to not show up in searches at all (e.g. the 7-day-minimum) could have a much bigger impact.
It would be interesting to see detailed statistics on what guests are searching for (and filtering out) in your area to see why your listing might be excluded from searches, but I don’t know if that data is available.
BTW, I am assuming you looking to improve your occupancy rate, yes?
Where the heck is First Page Impressions? I can’t find it on my dashboard anywhere!
Offhand, I’d say it’s the 7 day minimum that is killing everything.
Plus, if you’re tweaking the listing every day, then any changes you make just don’t have a chance of being seen! I would change one thing a week at the maximum.
Can you post a snapshot of your first page so we can see what it’s like?
Impressions is under the new Performance Tool on the website. I do agree that it is because of your 7-night minimum. You simply will not show up in people searches who are looking for less than that.
Fair question. I can’t answer for OP but I have 7 night minimum during peak season for my 2BR 2BA condo because of the market I can get rentals. It is less work for me than 2 x 3 day bookings that week and there is less wear and tear from luggage dragging in & out.
That same market won’t support having 7 night min bookings for my 1BR condo (sleep max 2 ) so I have a 3 night minimum. During peak season I invest more time & energy on a smaller condo with fewer guests.
@Annet3176, @JonYork I have a 7-day minimum because by doing so I avoid the guests who are coming to Miami to “party”. My guests are usually vacationing families, grandparents visiting family members, athletes attending sailing competitions, etc. I don’t like dealing with the “in-and-out” of the extra-short stays. Every now and then, when there is a gap between my longer stays, I might allow extra-short bookings as “fillers” but I’m not crazy about it. Besides, I would hate it to book a 3-day stay in June and then realize I missed out on a 20-day stay because of the 3-day stay…
Performance show “Nights booked”, “booking value” and “5 star rating” for the last “7 days”, “30 days” and “365 days”
I would suggest AirBnB add “available nights” and also allow us to designate our own range. For instance putting a range in from May 1st to May 31st 2023. Or a range for quarters or year.
This would allow us to get a better handle on how each month, quarter and year is doing and plan for the future!
