+100. I will take this a step further –
- “Bad” reviews are a paradoxical sign of integrity. Anyone with all good reviews has a fair likelihood of relying heavily on fake reviews. Anyone with a few “bads” sprinkled in is running a clean operation without fake reviewers and just running into the simple and inevitable numerical fact of flaky guests booking.
- As TheInsider notes, potential guests actually DO understand this so paradoxically, the very occasional bad review HELPS you. Here’s a link describing the phenomenon from the publishing world –
Why It’s Good to Get Bad Reviews - Self-Publishing Advice Center