Get ready to dive.
âPervasive cookiesâ are just cookies. There is no such things as âsuper-cookiesâ. Cookies are just strings of text stored on your browser. What is pervasive is the usage of cookies across the Web.
Any Airbnb user has cookies. You have cookies because you are logged in. That is how the server can check that you are logged in, and to which account. As a host, you are logged in, you have cookies. Airbnb guests have too. They canât interact with you if they donât have cookies.
You also have a ton of other cookies (on mine: 45 cookies in total) that can otherwise identify you, even if you are not logged in. Those cookies stay in place when you are logged out. Those are trackers.
The search results obtained by guests might be affected, up to a point, by their experience, history, etc⌠This is why you never have the raw search results when you are searching Airbnb. Even when you are not logged in.
In addition (and to my surprise), Airbnb also takes into account other variables, besides cookies. They are doing their best to stick to any possible history they might have on a user.
However, a new guest searching into your area (such as me) would not have any history with that area, and would be presented the âdefaultâ search results. If I am looking into Swaziland, and have never travelled on Airbnb ever, what would be the first search results? The âobjectiveâ first listing across all raw metrics. Not the âbestâ for me, the âbestâ of all. Best is not an indication of quality, but this is the most likely to be booked.
When we are running a report, or for our Market component, it is important to obtain the raw search results. It is not to replicate in which position every guest will see the search results (impossible to determine as it varies to a certain extent), but how most guests (and in particular, all new guests) will have a look at your area through their search results.
This is how it is beneficial: get the best view from the system to know how to game it with the greater effect.