Here’s the website. It’s very basic and only has a few pages because it’s there to drive hits to the listing. We used to take bookings directly from it before we started with Airbnb but changed it when we started the Air listing. Because I’m pretty sure that the page views a listing receives helps in the Airbnb search engine, that’s its only goal. It gets between 200 - 500 hits per day depending on whether I promote it via social media.
There are lots of sites where the owners will let you promote your listing as long as it’s an original article. If it isn’t original, Google won’t list it so it defeats the object. I’ve been working on the internet as my full time job since the last century (I’ve mentioned before that I’m old!) so I know plenty of people who have their own sites. But even if you don’t, it’s worth writing to sites that you think are a good fit, asking them if they’d publish your article.
For example, I have a site and I write articles about the listing there. I’m also happy to accept articles from other hosts too - here’s an example - so any host here is welcome. This site gets approximately 5000 hits per day. There are also several ‘content sites’ such as Hubpages where you can sign up and write articles. Lots of site owners are only too pleased to have free articles!
As for social media, I hate Facebook! But it does bring hits. I use Google+, Twitter, Pinterest and LinkedIn mostly. Pinterest is probably the easiest if you don’t already have good social media presence on the other sites.
By the way, I have Twitter, FB and G+ accounts for our local area so if any South Florida hosts would like me to promote their listings, just let me know