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When you email former guests, what do you include to encourage them to book again? I’m trying to put something together but am hitting a wall of writers block.
I think I get the calendar is open, the upgrades I’ve done, but I’m having a bit of a challenge stringing it all together.
What do you want former guests to know…assuming you would want them to return?
I’ve never done that (I also don’t keep their email address) but it’s an interesting approach I guess.
Are you planing on offering them a discount for a return guest? If so, I’d start there? If you made any cool upgrades to your place, that’s also a good thing to mention.
Well I don’t think you want to do too much selling here. After all, they already know the attributes of your place. I would actually think of you could give them news about the upgrades and offer some weeny discount off the rates, that might be the best. Soft sell here since they have already been your customer once. However I bet there are a few guests you never want to see the front of again!