If you guys are interested in all the details about the program, we wrote a comprehensive post about it here: Curious about the Airbnb Plus Program?.
Seems to me like they’re really just trying to rebrand the Superhost program but make it even more elite so they can charge more. Agreed with some of the comments that guests can be even more picky now with this program as It’s even more of a “hotel” offering. Airbnb is also now going to offer hotels on their platform - not sure if you guys saw this?