I have a dry cleaning and laundry service and want to advertise to AirBnb guests in my local area. I offer a same–day service which I think should be attractive to AirBnb guests.
I’d like to advertise to people staying in AirBnb accommodation within say, 2km of where my shop is located. I already advertise with Google Ads and Facebook, however they don’t let me target the ads very well. For example, Google’s smallest search radius is 5 km, which is way too big for this type of service, and unreliable. Often ads are presented for businesses a long way away simply because of how Google’s ads work—if your monthly budget isn’t being spent, they just present your ad more often to get clicks until it is. Sometimes my business is well down in search results simply because my budget is spent, even if people search for my business by exact name and location.
I have read other posts on advertising services to AirBnb hosts, but that isn’t my target market. I could advertise to hosts if I was offering, say, a spotters fee or commission. However the margins are pretty small already and adding commission would either not make it profitable or too expensive for users to consider.
I guess what I’m looking for is something like a “services in your local area” section of AirBnb where businesses can pay to advertise at a flat fee rather than the competitive bidding system of Google, which makes a lot of money for Google but really isn’t that great for either advertisers or searchers.