We have a high-end home, too, in a fly-to location (island in the Caribbean). I agree 100% with georgygirl that AirBnB is not the best place for a high-end home.
However, we can’t ignore AirBnB as it’s really well-known. We get 60-70% of our bookings from VRBO/HA. We’ve also created our own website. We don’t get a lot of bookings directly from it, but it’s a useful place for information on activities and restaurants, etc.,
There’s a different clientele between the two main sites, although the lines are blurring as time goes by. AirBnB guests are much more price conscious, in my experience. And, of course, AirBnB is still more of a “nanny state” than VRBO/HA.
You won’t get to vet guests very well on VRBO/HA. If you make it to “Premier Partner” (their answer to Superhost), you can call the guests, but you’ll have to take the booking through the platform or you risk your Premier Partner “badge” and getting deactivated. If you aren’t a Premier Partner, you’ll have 24 hours after they submit a Reservation Request to ask them questions to vet them. If you don’t like them, you can decline. However, you get penalized in the rankings if you decline, and some hosts are now just accepting the request, then refusing to honor the reservation if the guest booked fraudulently (too many people, too many pets, intend on having a party when no parties are allowed, etc.)
The interface is different, but the general concept is the same. Write a description, upload pictures, select your amenities, populate your calendar and set prices, decide whether you want the subscription or the commission-based model, and you can go live. They do have “house rules”, but only three and you can’t use a lot of words on them.
I have my own contract, which I require the guest to execute within 24 hours of booking or their booking isn’t confirmed. I send them the contract via DocuSign. It’s four pages - two for the contract and two for the House Rules (no smoking, don’t dive in the pool, quiet hours, etc.). Since most of our bookings are for five nights or longer at a price of $400 US per night and up, this is not really a hardship.
You may also qualify for early release of the rent payment. We take 50% at booking and 50% due 45 days before arrival, and generally get the funds released to us about 5 days after the guest pays. Of course, if they cancel, we have to have the money in our bank account to give them their money back. So we have a dedicated account set up for the rental, instead of our personal bank account.
This may be more than you wanted to know, but I hope it hits the highlights for you. Good luck!
(Edited because I didn’t read the earlier posts well enough)