You ask about our nightly rate and by doing so raise a good question about where we are in the marketplace. Our nightly rate is $170/night; in the winter we lower to $150, sometimes lower.
We don’t permit pets or children under 12 [wood floors, lots of indoor plants and experience where parents let kids play with metal toys on floor, scratching and marring floors; house not child-proofed], which seems to be our biggest limiting factor (was just reviewing a nearby one bedroom home that permits pets and lists at $250/night!). We have a 30,000 in-ground solar-heated pool, A/C, occupancy 6, and for what it’s worth the property is private, strikingly decorated, and very well gardened, with many flowers, no grass, plenty of sedum, a man-made stream/water feature, hardscape in part.
When we look at our marketplace, most of the homes are in the $120 to $150 ballpark. Then there are a few, not many, that are $250+/night, which are typically bigger than our 3 bedroom home and very upscale, not in the city itself.
So we are right in the middle and alone in the middle. Our home is MUCH nicer, usually bigger, more amenities than the $120-$150 homes but not as nice/upscale and big as the $250+ homes.
If you’re a budget traveler, have dogs or kids, our place is not the place for you. But if you want a home in a quiet neighborhood, private, beautiful inside and out and don’t want to pay $250+/night we really have no competition.
So part of my motivation is to add some upscale amenities in terms of spices, condiments, toiletries, make the most of our most upscale inside feature, the kitchen, and see if that translates into more re-bookings, new bookings or ultimately a higher price (though not too much more, maybe $190?).
BTW, our cleaning fee is $130; this is not a profit center for us as we pay at least $180 and that doesn’t count quarterly deep cleanings and lots of things we do to keep the property in mint condition as the primary host is unbelievably finicky on how clean and perfectly maintained the place must be. Yet, while people compliment the cleanliness, they also did so when we were paying $70 for cleaning and it was nowhere near as spotless, pristine as it is now. Like much in life there are diminishing returns.
So, with the spices, condiments, toiletries is it something guests will notice, appreciate and ultimately pay for in price or loyalty? I don’t know. That’s the experiment.
One more thing. It’s been years that I’ve been at a hotel but I recall going to some nice hotels years ago where they’d have little cards touting their soap or the robes or such. Of course, I knew it was marketing but I also wondered, paid attention, evaluated. “Is this robe so nice? Is this soap especially good?” I often really didn’t know, but I knew that they seemed to think it was special, and I wondered whether it just might be. So, that’s also part of my thinking on the list, which I’ll hold myself accountable to, not worried about that. If I demonstrate, by the list, that it’s a big deal that this whole range of spices and condiments, some snacks too, is available to you (and I invite the question on what’s missing), maybe you will too.
I find that sometimes little things mean a big difference. Many things are of diminishing returns, but others are of exponential returns. @Robin 's letter board idea. Recently we started turning on the gas-insert fireplace before the guest could check in. THAT got some raves. Is the list and the kitchen stocking one of those things? I don’t know.
[I don’t know if we’ll continue leaving the gas-insert fireplace on. I’m on the community emergency response team here and will ask a fire Dept rep at the meeting this week. I think you should never leave a fire unattended even though there is nothing combustible nearby past say 3’ and it’s gas and glass-enclosed. I might have to stop that.]
We started inviting guests to send things ahead that we could take in, offering to get groceries or, better, just take them in via Instacart. One guest raved about that but most so far have passed on it. But our reviews are noticeably lengthier and now more often mention our hospitality, not just the place. So there’s that.
We get at least a couple of new-to-Airbnb guests each season who exclaim that they didn’t know ‘Airbnbs do all this.’ So, for them, we’re just average!