I’m totally fine at 40%+ occupancy rate. Considering our busy lives, hosting is just one of many things we do. We travel ourselves, so 100% occupancy is just not feasible. We also rent to a local college professor 2 nights a week offline, so those dates don’t get added. And we have family and friends who visit, so we need to block dates for own personal needs - this is our home, after all. Plus, sometimes we just need a break or have other plans.
When we first started, I was seriously like, “Who the hell comes to this town?!” I was very surprised. I even turn people away because date ranges they request are unavailable (they inquire with one night asking if more are available). I’ve made exceptions for returning guests to stay when we’re not home, even giving a key to one who made 5 separate bookings.
For something that’s almost a hobby, hosting nearly half the month is pretty good, at least in my opinion. Especially since I had know idea much of an unmet need there is for hospitality in our area. There is literally one hotel in my city, and it’s a resort hotel, and about 6 other Airbnb hosts, most of whom don’t take this very seriously. Consider this opening line for one host, “So why exactly are you traveling to Fitchburg, Massachusetts? This makes us immediately suspicious of you. But, if you have a seemingly legit reason for visiting, you can stay here.” They also charge twice as much, have zero reviews and have been on Airbnb for 4 years.
In one year, I think we’ve done pretty well.