Short term vs long term stays

Interesting notion. The question is, what could the hotel do about it?

That’s what I was thinking. What better place to find people who need to find a place to stay. Especially at an extended stay motel.

Eeek. I wouldn’t. To solicit with flyers like this, you’d be trespassing on private property. Surely there are better ways to publicize?

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I wouldn’t put flyers on cars in hotel parking lots, because that would invite an attack on Airbnb hosts by the (powerful) hotel industry. I try not to poke bears. I put my cards & fliers in places I think are frequented by the people who would be involved with the travel plans of my Airbnb’s most likely visitors. For me, that’s the nearby college campus and the coffee shops around it (to reach students whose parents plan to visit, department administrators responsible for campus visitors’ lodging/travel, etc.); the hospital nearby (to reach people who are in town to help their family members who are hospitalized; my guests (they take the cards with them and pass them on to friends and colleagues); the laundromats near the hotels (on the premise that extended stay hotel visitors will be using them and will be sick of the hotel); and businesses nearby that bring visiting teachers & consultants to town (such as medical labs, yoga schools, other training organizations, and consulting groups). I have a full compliment of collaterals for these purposes: business cards, postcard sized handbills, flyers with tear-off website/phone number, introductory emails. Yes, I get a lot of response from these tools. I do send most of my bookings through Airbnb for the Host Guarantee (which has come through for me at times, and other times, not); the awesome calendar function; the rules/itinerary; the reviews; and the other supports. I think guests are more respectful when they know they’re going to be reviewed publicly. Just FYI: I design these collaterals and marketing plans for a living and would be happy to design yours affordably. But don’t worry, I don’t market my marketing & design work in the forum, because I get enough business through word-of-mouth. :slight_smile:

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That sounds impressively organized, @AmyB. Thanks for the tips.

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@AmyB I am totally interested in talking to you more about this. My email address is rebecca.murphy@ymail.com.

Hi @Rebecca1,

It’s not clear who you’re addressing here. I’m guessing @AmyB. But that’s what those helpful @ symbols are for. And “this” is?

The problem I have with that is that they have been to your area already. Of course, it depends on whether the area is one that gets regular repeat travellers.

I find that social media is the best way to advertise. You can be really specific and target the guests you want or make the most of any promotions you may have.

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I personally prefer longer term stays because it’s a room in my home and I’m not home a lot to be checking in, cleaning and texting people. So I offer weekly or monthly discounts to attract these types. I think it’s a personal preference, all of mine have been so nice so far : )