Opening of the story here:
It would seem that Airbnb ABNB -0.93% hosts in college towns would earn a lot of money when the home team is hosting its biggest rival—say, a game between the University of Florida and Florida State, or the University of Michigan and Ohio State. But recent research found that for many Airbnb hosts those events are a blown opportunity to score big bucks.
That’s because these hosts jack their prices up so high that their space goes unrented. And the researchers suggest the reason is what they call “affiliation bias”—in other words, the hosts just can’t stand the visiting team’s fans.
Nearly two-thirds of the Airbnb units researchers studied raised their price during rivalry games, by an average of about 22%. That was more than the hosts raised their rates for other games that boosted demand for space, such as homecoming games and games against highly ranked teams that weren’t the home team’s biggest rival.
The result is that units often sat vacant during the rivalry games, and the hosts lost significant potential income. Those vacancies drove the overall take by Airbnb hosts down by an average of 30% for rivalry games, compared with their cumulative earnings on games against other, highly ranked opponents. [continued]