Definitely not Valentine’s Day. I’ve seen them marking other days. Usually days in the near future. And no, I don’t have those dates booked.
Only to the extent that Indians imitate Americans. Valentine’s Day is an American holiday, right? I read somewhere that it was invented by Hallmark to sell more cards. However, this version of events isn’t supported by the Wikipedia page, fwiw. And regarding India and Valentine’s day, the WP page has this funny bit:
In modern times, Hindu and Islamic traditionalists have considered the holiday to be cultural contamination from the West, a result of the globalization in India. Shiv Sena and the Sangh Parivar have asked their followers to shun the holiday and the “public admission of love” because of them being “alien to Indian culture”. Although these protests are organized by political elites, the protesters themselves are middle-class Hindu men who fear that the globalization will destroy the traditions in their society: arranged marriages, Hindu joint families, full-time mothers, etc.
The Shiv Sena is a Hindu nationalist organization. They’re borderline fascist.
Yes, these days I’m getting a lot of last minute business too. I’m not happy about it, though.
ADDENDUM: Re: Hallmark. I think I was confusing Mother’s Day and Valentine’s Day. It was possibly Mother’s Day that was supposed to be a Hallmark invention.