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I happened to be looking at Airbnb Employment vacancies a couple of months ago (as you do …) and they had dozens of ads looking for managers of this type of property (which won’t be run by anything so common as Hosts, obvs …)
I guess it was the obvious next step to World Domination, and also, with so many locations bringing in strong regulation about the spread of “ordinary” STRs, is probably a smart move on their part. I do wonder, though, whether owners of such luxury properties may feel that ABB is not quite upmarket enough for their customers.
I wrote an article about Luxe last week. I see it as a step away from the cheap and cheerful. But presumably they have done their market research and have decided that this is what people want - and are prepared to pay handsomely for.
According to what I’ve heard, Plus was supposed to be a way for Airbnb to upgrade/control the lower end listings to make them more competitive with what was already doing well. They are losing a lot of inventory due to cities implementing heavy restrictions and outright bans. This was a way to boost inventory.
They offer extras such as a full staff, a ‘trip director’, a personal chef, childminding, airport pickup and so on… they are catering to what people want. If people want it and they are prepared to pay for it…
To me, it takes a lot of the fun out of travel when everything is arranged for you but it seems that’s the way things are going.
I haven’t looked at many but some are cheaper or equivalent to some ‘regular’ listings. Mind you, those are all higher occupancy - I’ve seen very few that are suitable for couples or single people. They seem to be more suitable for groups.
Our home rents for $1,000+ average per night. While we have occasionally provided private chefs or at home spa services, the majority of guests find pool heating or early check-in as where they draw the line on paying for extras.
There are four “Luxe” properties in my “market” of the island of St Lucia. They are all hotel “villas” that sleep 6-8 people. Lowest price is $2170 US/night, highest is $8400 US/night - and then the taxes are 20% on top of that.
It’s a know fact with the newly introduced pricing in certain regions is being done to align themselves more with the likes of BDC and the larger OTA’s, guests in some areas will no longer pay the lion’s share of the commission but the hosts will the guest will pay nothing, it’s happening in the UK and other locations already with any new listings from the 4th June I think it was, we’ve aligned all of our partner properties so that we pay a flat 14% commission and the gust pays none, we believe that out of several comparable properties the guest will choose the one with no commission for them.
As discussed here previously, if the hosts pay the fees they will simply have to raise prices. Some hosts may just eat it and drop out over time because they are too impatient or ignorant. I’ve already started adjusting in January of 2019 by raising my prices 20%. I’m still getting fully booked in my market. When the shift is implemented universally there will be a lot of pain and suffering but after everyone adjusts the guest will be paying the same amount, the line item of “guest fee” will just be rolled into the price per night set by the host.
I booked a home in CR at $750 a night and $1000 deposit. It wasn’t Airbnb, it was VRBO. There were zero rules. The contract I signed only regarded payment. I think rules have a lot to do with the mindset of the host and very little to do with the rates on the property, fwiw.