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My phone was blasting yesterday with messages from my Instagram account. When I looked into it I realized that our house was featured on Airbnb’s Instagram page. Very exciting indeed!
We got great likes and nice comments but the kicker I thought is that we didn’t get any bookings 
I thought that once you’re featured on Airbnb’s IG and with over 35,000 likes the booking requests will pour in and I was surprised to learn the opposite…
Wow!! Congratulations! But sorry about the lack of bookings. That burns!
34,842 likes for the female models…no bookings when they realize she is not one of the listed amenities.
LOL. I bet eventually you will get some bookings out of it though.
Perhaps bookings will come. Would be nice!
Thank you!!
I knew there was a good reason for not playing Instagram games…
Not really. Just because we didn’t see anything from Airbnb doesn’t mean it’s not worth it. We did get 3 weddings strictly from our Instagram page where each one pays same as a full month (and last 2 days). In addition, multiple photo shots at the house as well other events.
For us, there’s a very good reason to play Instagram games - it’s bringing money and exposure.
Can you link us to the instagram would love to see how they have promoted it. Well done.
In marketing terms the thing you have to remember is that many of those who like instagram posts may simply be liking the image, and are not people who are looking to stay at your type of place in your location, at this particular time.
Thank you and you’re right! I was thinking there would be some sort of a conversion rate from 3.1 millions + followers they have.