European "Book Direct" Campaign

The European Hotel and Recreation Association started a direct booking campaign a while ago.
This to reduce the influence of Booking, Expedia, HRS and in lesser degree AirBnB.

This could also help AirBnB hosts that also take direct bookings. Take a look at their website:

This checklist is also very interesting for hosts to help increase direct bookings:

This is some interesting background information on how the big hotel chains benefit from direct bookings, but this is also valid for smaller businesses and private rentals.