Our listing also does not permit pets, nor children under 12. I, too, have wondered what we can do to increase occupancy, especially as I’ve seen other listings not nearly as nice IMO be occupied at very high rates.
It’s apparent to me that in our area if you’re willing to host pets and children you’ll get more bookings at a high rate. I’ve even seen a few complaints in reviews how dog poop has been left over the yard, pet hair left after the cleaning – but this does not seem to deter high occupancy and high rates. Offering pets here seems like a ‘Get Out of Unoccupied Free’ card. [Maybe not so ‘free’ to set up.] They’re making money.
So, were I you I’d strongly consider permitting dogs but you’d need to ‘dog-proof’ the unit first. Tiled floors? Throws for furniture? No dangling cords to chew on? Other recommendations by others here?
If you decide not to permit pets, I would suggest taking another look at your listing’s language and photos to see how you can sharpen it, improve it. Put it up here for input.
If your listing is such that you can expect repeat guests, perhaps reach out to past guests if you have a list of their contacts and make some kind of offer, perhaps tied to events in/near Boston and your own neighborhood.
If you do any marketing, beef up your social media on the attractions/restaurants right where you live rather than Boston. Beef up your guidebook and the ‘location’ aspect of your listing with hyperlocal places to go, eat at, see. Show your love for the very spot of your listing.
Tempt the reader to want to stay in the hidden gem neighborhood of your STR and barely miss Boston. Anyone can stay in Boston, but do they know about your neighborhood?? I bet there’s history, artisan shops/eating, delightful parks/trails right there where you live. Make these come alive.
Maybe your place is for the digital nomad who can get out to Boston just on weekends but can stay all week in a lovely walkable, delightful New England neighborhood and discover there an unexpected find of something wonderful.
I don’t know what your reviews are like, but again ‘sharpen’ your practices on communications, amenities to generate reviews whose words ‘wow’ prospective guests and – if this is your market – encourage direct bookings. Forget the stars; focus on your words; model the words you want guests to say and like a Jedi mind trick they’ll seize on them.
I don’t know if some of this is pushing on a string, that your market inevitably is for those wishing to be a tourist in Boston without paying Boston prices. That’s for you to evaluate.
I understand that these are the ‘basics’ --nothing new here – and that most of us are doing these kinds of things anyway, but if you don’t change the basic parameters of your offer (pets) what else is there to do but re-double your efforts – but with some well-defined ‘angle’ I’m suggesting the hyperlocal appeal of your neighborhood as that angle, Maybe you’ll find a better one.
I have a feeling others here might chip in their two cents on that ‘what else?’. Good luck.