I had a wordpress website built years ago, and then it was just kind of left abandoned. So I am still being found directly by guests somehow, but to be honest the site is a hot mess. It doesn’t have a complete rates table, but guests fill out my contact form and I send a quote back in reply. Wordpress has a high learning curve.
I am now using my Houfy listing as my website for repeats. When guests depart, I send a message explaining how they can save by booking directly, and then I provide the link to my Houfy listing. You can import your Air or VRBO listing, and all of your pics, reviews, etc into Houfy, within a matter of seconds. But if an Air photographer took your pics, you need to remove those - as Air owns those.
Houfy is a site that is still in testing and development, so it is not being marketed yet. But it works great if you just want to use as your website to send your repeats to. Another thing to keep in mind is that more and more travelers are doing google searches to see if they can find your listing directly. So they may shop on TripAdvisor, Air, Homeaway…and then google your property name and pics to see if they can find you on a site that doesn’t charge booking fees. So that’s another good reason for having your own website.
Here is the import tool:
Once you click on the link, you can scroll down and will see three screen shots showing you the process, using an example. Very simple - basically you grab your VRBO or Airbnb url and paste it in. Then click…and voila! Your info will be imported within a few seconds. Then you just need to finish up your base pricing and rates in order to activate the listing. It’s free. You do not need to enter a credit card or anything. Houfy will not even charge anything to owners until the site begins to produce bookings…even then it will be something like maybe $10 a month.