I started in April 2016 and have happily been booked about 80% each month. November has only been 45% booked and December looks very sad . I am not sure if its seasonal or the new AirBnb spaces in my area. I don’t live in a tourist area, I get mostly people visiting family/friends, a college nearby or a wedding. How does everyone attract more bookings?
It depends on your location but November to February is low season in most areas unless you’re in a ski resort or in the tropics.
As the CEO of a worldwide hotel chain once said, when people don’t want to come, they won’t, no matter what you do.
Winter is our High Season here in SW Florida – all the Yankee snowbirds drift down from the "cold/wet/white’ of Canada, New England, and the upper Midwest.
Advertising, isn’t worth the effort for us. We lower prices in the summer months.
I’m in Florida too but don’t reduce prices when we need to fill off season gaps. Promoting the rental on social media always works for us and is free