My husband and I ran our own photo biz for many years. We used one biz-related image as our “branding” photo for social networking.
We have so far approached our two Airbnb listings that way. We’ve consistently used a picture of the front of our house as the first image for each listing. We do change the other images fairly often.
We thought by keeping the first image the same, repeaters would easily recognize us. We also thought that if guests saw one listing and then the other, they’d realize they’re from the same house.
Do you think we should periodically change each listing’s first image?