Thanks for your wonderful feedback.
The word experiences conjure up impressions of Segway tours and kayak adventures, but in Pine’s work, it tries to define the X-Factor or sizzle that leads to the reviews that @Helsi describes attract the guests to stay. I don’t think experiences necessarily have to consume any additional time once the investment has been made. If its done right, it should lead to increased positivity in the reviews.
@K9KarmaCasa I believe that the high-pressure shower fits brilliantly into Pine’s tool in so much that it fits into the Escapist quadrant. I like it too as its an example of fire and forget value-add to the Airbnb. I think I may pinch this idea. In the Airbnb, I run in my house I have a Super King bed with an insanely comfortable foam topper that our guests regularly mention in the feedback.
@PETRELLI My research is trying to move the concept of Airbnb being considered as a commodity that only competes on price. My last article describes how this leads to a poor service which damages the market as a while. I’ve considered theming my whole house rentals along the ideas of star wars and doctor who. I think that this is going along the right lines, but Pine has some other work dealing with Authenticity. He talks about it in this lecture on TED. https://www.ted.com/talks/joseph_pine_on_what_consumers_want
I was intending to unpick the authentic Airbnb in another essay.
The funky body wash products are definitely a way to hit the escapist quadrant. It’s a great value-add too as it costs no extra money. I think it scores on the authenticity too as you are drawn to the product personally which if you watch the above video would mean it is an example of real:real (real for the guest and real for you). I think I see a new essay now!
@gypsy your Tiny Tiki Trailer zone sounds amazing. I just added it to my wishlist collection. It feels like it is hitting a few quadrants simultaneously: Escapist and Aesthetic for sure. I imagine in a place like that you would have an enormous night sky. If you believed in Pine’s work, maybe if you could add telescope you could have people learn to stargaze and score a bit of education experience quadrant? Given you are outside Hollywood could you install an outside projector screen and have classic Hollywood movies… entertainment experience voila. I think you would have to show old cowboy films for that authentic feel.
Me and my partner and dog stayed in an Airstream over the summer just outside Paris, it was super cool. I talk about having one shipped to my place in the UK all the time, but I don’t think it would fit in the garden.