Hmm… not really what I was expecting. In fact, they didn’t really do anything at all except to help make guests aware that they can go to a 3rd party to purchase travel insurance. Does Airbnb show that link to guests during the booking process?
What they need is something directly integrated into the booking process where a guest can just check a box and add insurance. They can always link to their partner outside Airbnb for insuring the rest of the trip (e.g., airfare and non-Airbnb lodging), but if they really want guests to insure Airbnb bookings, then they need to simplify the process.
I wonder if Airbnb doesn’t want to get directly involved in the insurance side because the potential for fraud is so high with so many hosts.