Airbnb Report: Impact of Sharing an Authentic London

It’s official - your guests want your local recommendations. According a report released by Airbnb on Monday, 85% of guests choose Airbnb to live like a local.

London’s outer boroughs are growing faster than the city centre, with Havering (161%), Hillingdon(159%) and Barnet(140%) showing the highest increase in Airbnb guest stays. The data also shows that guests prefer to explore the local area, nearly 80% of guests surveyed said they use Airbnb to explore a specific neighbourhood.

Read the Airbnb report.

What do you all think? Interested to hear your thoughts on sharing local recommendations.

I’m a little biased (go to to find out why), but I think that personal recommendations are an incredible way to transform your guests’ experience(s).