If you’re doing all the communication, cleaning, turnovers, help during stay, shopping, trouble-shooting, etc, depending on the situation I think 50% is reasonable. For a $100/night place 60% booked, is $2000/month. At 50% that’s $1000 for each. That’s more than I make per month at my LTR for the same amount of work for me. The reason I’m keeping it that way is because it’s not worth the 15-20 hrs a week of work it would take me to turn it into a STR even if I could double my money. But $1000/60 hrs a month is $16.67/hr. This is basic, easy numbers.
Now, if as the host I was just the face/review/superhost doing the communication and check-ins and no cleaning or shopping, I’d take 20% minimum. It would be my name on the line and my reviews. I’d still be easily doing 5-10 hours of work a week though not as much physical labor (but still plenty of driving to check-ins), so in that same scenario, $400/month at roughly 30 hours means $13.33/hour average. Then the owner can do the shopping for supplies and pay a cleaning person. But again, if it’s MY NAME on the line, I’d want to be the one in control and make it worth my time. 10-20% even at a higher cost place is a joke, because that means even more work and a higher standard to keep.
If I were to agree to this type of arrangement, I’d ask for 50%, but I’d take on everything down to purchasing the cleaning supplies and toiletries, and do all the cleaning because it’s me on the line.
I may be only doing Air for 3 months now, but I’ve been in customer service and people facing as a career for half my life, and now a landlord for several years. AirBnB done right is hard work, and I would expect at least $15/hr for my time let alone my reputation.