I agree with you here. For the last couple of months, I've had an increasing number of guests who are first-timers, i.e. they only recently signed up to Airbnb. They surely wouldn't understand what superhost means.
The company is still increasing in size, by the minute, which is good for us, too. However, it seems to be turning into a monopoly, obliterating competitors, just like Google does in web search, which is something I don't really like.