Hello everyone. I have a quick question regarding weekend pricing and any feedback would be appreciated. It took us the last six months or so to figure out that our weekend pricing (Fri and Sat) is around the £68 mark. Our main market is people visiting friends and family. 90% of our 2-day bookings are for the weekend with the occasional weekday booking too. Since we get so few weekday bookings, and in an attempt to attract professionals who are passing by on business, we reduced the weekday price (Sun to Thu) to £58. In other words, the weekend price is 17% higher than the weekday price. I have yet to see whether the £58 will work.
Can I get some feedback on the 17% weekday/weekend pricing differential? For those whose main market is weekends, do they have an even greater differential? I think I might have seen 25% before. We might combine the lowering of the price to a 3-day minimum stay for weekdays. Any thoughts would be appreciated.