decided to roll up my sleeves and try getting my listing on social media - any top tips? does it really help with rankings? has anyone seen a real difference? looking at old posts seems a bit wishy washy.
Why have you decided to promote your listing though social media.
- You need to use the social media channels your target market uses
- It will only work as part of a wider marketing strategy and if you have enough followers who either influence or are part of your target audience
- You need to have a content plan delivering quality content that will be of interest to your target market.
- Paid advertising on social media can work if you tailor it to your target market and provide them with offers, competitions or other content people will want to share/engage in.
I have not used social media for my Airbnb but I have used it in the past with my previous career. In my opinion, it required too much time for too little return.
I use social media for various purposes including Airbnb. Does it make a difference? Spectacularly so. On the occasions that I’ve had a cancellation, or had gaps in bookings, I’ve always been able to fill them by writing one article about one aspect of our rental/s or area (ten minutes) and then publicised it on social media (five minutes) and that quarter of an hour or so fills in gaps by bringing in good bookings.
As @Helsi says, your social media marketing needs to be a part of an organised campaign. You need to have established accounts with targetted followers. You also need something to promote - it’s no good just shoving your listing out there. It’s not something that you can ‘learn’ to do from a Dummies’ book or an internet article or two.
If you’ve got the tools, the accounts, the followers, the websites then yes, it’s highly worth it. If you’re starting from scratch, then I doubt it will be.