Shooting at Airbnb party kills 2, injures 8 in Pittsburgh, city says

[KKC]

@muddy

marketer’s pinnacle of success, to have one’s brand name be used as a general term for the item,

The term for that is “proprietary eponym.”

Another of example of "Airbnb" as Proprietary Eponym

Say what you want about Airbnb; the ubiquity of their brand name can’t be argued with. I wonder what that value translates to in dollars? The model was pioneered and popularized by Airbnb, the now-ubiquitous home-rental platform. When Airbnb started in 2008, the idea of turning your house into a crash pad, or paying a few hundred dollars to sleep in a stranger’s guest room, was still fringe. There were some full-home rental websites like V R B O at the time, but single-room rentals were an op…