References section in host profile

Has anyone asked friends/families to fill out references? I just noticed this option in the Edit Profile section. This is different from guest reviews, you do not have to be a guest to submit a reference.
I actually can’t tell if it works, it is sending me in circles when I click “Learn how to get references.”

We got references from 3 friends when we were brand new hosts in 2010 and they are at the very bottom of our 70 plus reviews. I doubt anyone ever looks at them.