Our former place was next to a highway through the city center. The apartment had REALLY bad windows for such a location, and I always said it was like having no windows. There was almost no difference between having the windows open or closed: Just terrible! The first time I entered the apartment, my hubby and sister-in-law had already moved in, I was shocked and really found myself in a state of stress for several days. This was also because we almost didn’t have any furniture yet, so the echo was horrible.
We rented there because we know the owner. And it was also the place where we gave AirBnB a trial. For some of the guests the noise must also have been a shock, but most loved us so much that only 1 guest commented publicly about it. And a few in private.
For fear of getting no guests I never fully disclosed, but we did clearly mention that it was next to a big highway, so people could have drawn there conclusion. The few times people enquired about noise I did tell them the full truth, and they never booked.
So yes it can be done, but try to partially disclose the noise. Consider putting in a soft headboard that absorbs the noise around guest’s head when sleeping. A rug can also do wonders.
To be honest, it was horrible living there, but it was also a blessing in disguise, because it made us look long and hard for an apartment in a quiet street. So after a long search we found an apartment in the absolute best location: super central and super quiet. The peace and quiet still makes me happy every day .