The difficulty here is that we can go on until the cows come home about the fact that guests don’t read but that doesn’t change anything. They still won’t read. So many times when we have a problem, it’s because ‘guests don’t read’.
In fact, there are hosts who have posted here that they themselves don’t read when they are on the other side of the fence and are looking at listings as a guest.
So then, because it is we as hosts who are being bothered by this, isn’t it up to us to minimise the effects of guests not reading? We are in control, after all.
We write our listings, no-one else. So if we believe that guests only read the first few sentences, we can put our most important information there - the listing is completely under our control. If we believe that guests spend much more time looking at the images than reading the listing, then important information an be added as captions.
Airbnb also provides us with the ability to message guests and keep an online record of all our communications. If remote hosts are unable to do the house tour, Airbnb gives us the facility to have a co-host in our place who explains house rules and peculiarities in person.
So hosts too have to take some responsibility for making sure that guests get the messages we want to get across.