so 1) kudos to you for being with it. my mum is in her 70s and she does fb now. I have abandoned fb (like SO many have) so she’s late to the party. that kinda sums up Fb. actually i personally have left all sm and only do it from a business pov. If your demo is 60+ then FB might be your space, but these types don’t use # or know about keywords so not sure how to reach them.
Where are the elder millenials? with the boomers being on fb (and you know they HATE the boomers) where can they go? instagram? twitter? tiktok? youtube? chime in if you’re in that demo , tell us how you shop for holidays. do you just go straight to airbnb or does something else influence you?