Discount offer right on airbnb listing

I saw a new local listing that offers a 15% discount to the next person that books that listing. Is this a new feature? If so, where is the setting? I really like it.

Check out listing: 20278040

The special discount is highlight below the price. It’s even more visible on the app.

Could be a new listing, they get to offer a 15% discount for the 1st month

I had a person cancel once and I was prompted asking if I wanted to give a discount to recoup those days. I wonder if it might be something like that? Interesting.

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