I have my own blog where I’m posting articles and optimizing them for popular search terms related to renting holiday homes in my area. I used to incorporate links to my Airbnb listings in those texts, but now I’m rather trying to take direct bookings to avoid fees.
Furthermore, I think it’s also possible to SEO optimize the Airbnb listing itself by using place + popular search terms in the headline, intro and listing description. After all, most listings on Airbnb are searchable in Google.
For example, I’ve called my listing “Oslo Central Station Apartment”, so when people search for “Apartment near Oslo Central Station” or similar my listing comes up.