Saw the news today that the guy who made Amazon Prime into what it is has joined Airbnb: (Greg) “Greeley helped create and grow Amazon’s Prime business, which launched in 2005. While Airbnb does not have a loyalty program near the scale of Prime, it has similar aspirations. Last month the company announced new perks and rewards for home renters and hosts in a bid to encourage more loyalty and spending among its top users.” Reuters also said it was looking for a CMO and a CFO…def all steps to go public. I’ve let my mind run wild since reading this and come up with all crazy kinds of ideas.
Such as – AirPrime…an annual fee to stay in classes of properties, fees are by class and the hosts all have to decide which class they are in based on the requirements Air sets for each one…with guarantees on what guests should expect. That’s one, for example. Others?