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Why would you even think this? Your website will attract people who want to book directly with an owner/co-host and not via a booking engine. You can set up your site to take reviews, provide contracts, and you should research how to run a small business based on the laws in your country.
There are plenty of resources on this forum and you should speak to an attorney and accountant first.
I get many inquiries on airbnb who want to book direct. Many of them have no reviews and no identity verification. I guess hotels put up with such guests all the time. My listing is more like a hotel than a room share. I don’t meet guests in person. We have 24 hour security in the building. So I should probably not be concerned as much.
But yes, I am researching this topic. I am reading quite a few threads.
I run at around 70% direct bookings.
Many guests resent the up to 20% + fees that are charged against the booking on Airbnb and I am over being pinged for value on a fee I have absolutely no control over.
If you read this forum, you’ll get info on the following:
Inquiries via the Air platform to book direct will get you kicked off the platform and are usually scams.
You’re not a hotel with legal and financial resources to get your money.
NEVER deal with anyone who won’t do identity verification. Hotels do require valid credit cards with verification. And at a hotel, one has to provide ID and the same card upon check-in.