New Airbnb Stats - What's your conversion rate?

I noticed Airbnb revamped the stats page available to hosts.
What’s your booking rate (the percentage of guests who book after viewing your listing), not to be confused with the occupancy rate? A better term for booking rate would be conversion rate.

My “booking rate” (aka conversion rate) is 3%, which seems low.
What’s your booking rate?

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Oh look at that!!! My booking rate is abysmal. But, I am in a market with over 3,000 listings so it is not surprising. Plus, my listing is brutally honest about my location.

That said, the stats are inaccurate. The number of blocked days is wrong. The number of booked dates is wrong. The number of unbooked days is wrong. Clearly, AirBNB is not doing their own calculations correctly. Thankfully, the SuperHost numbers are correct. But I am distressed to see percentages instead of counts. My spreadsheets are based on raw numbers.

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Thanks so much for the heads up @Terrance. My stats make no sense at all (I am pretty much fully booked until end of March but this update says otherwise…) but hopefully it will all come together soon :smile:

I don’t see it on the app. Is this only on a computer?

For me, this is a computer thing.

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I edited my original posting. They call it booking rate, but they are describing the conversion rate. I think many will confuse booking rate with occupancy rate.

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Thanks, will check later!

The booking rate is defined as the percentage of guests who book after viewing your listing, not to be confused with the occupancy rate. Hence even if you had one booking per year, your booking rate could still be 100%. They are describing the conversion rate but calling it booking rate.

Mine is currently 1.9%. I’m usually fully booked and in an extremely competitive market.

Just checked the app and my occupancy was 100% in December and 83% in Jan.

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My what-they-call-booking-rate is 13.5 %.

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Thanks for pointing this out, @Terrance.

I’m a bit muddled, though.

First of all - does include views that are by me? I’m always reviewing my listing but not always when signed in.

My rate is .9% However, another thing to consider is that a person who does book may return to look at the listing multiple times before booking? I don’t know! Anyway, there’s a suffocating amount of competition here now - so I can’t be to worried about the specific number. I can look at the dismal number of nights booked this month - like 5 - and know I need to lower my price. With my reviews, and with what I offer, I can’t imagine what else I can do besides lower price. :confounded: Or maybe I’m not getting good karma while @KKC certainly is!!

Under the superhost numbers, it says ‘review rate’. Does this mean how many of my guests review me? I have 89% but I would be my all-cotton sheets that that is inaccurate. Almost all of my guests review me. Rarely do they not. Or maybe I’m not paying close enough attention. That’s an odd statistic to judge me on, isn’t it?

That’s great, @KKC - I wonder, since your market is to people just passing through, if they are more likely to book without a lot of shopping than a place like mine where the average stay is 3.5 days?

Either way, congrats!!

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My booking rate is currently 0%, but that’s to be expected, as it’s totally off season here. In the summer, my rate was as high as 4.7%, but in general it seems to be running right around 2.5%

30 last days, 98 view, no booking (But I get clients from other platforms)

I’d say that’s a good guess.

My smartbnb report always has me ranked in at least the top 20-25 on search results. That’s out of max 135 listings (searching for 2 people). So I have much less competition than some of you. Search is a mystery to me. I think Airbnb manipulates it to spread business. Half the time when I try incognito search I don’t show up so I don’t know what’s going on.

It’s easy to quickly decide to stay at my place because I have lots of reviews, 5 star ratings and my price is on the lower end. My private entrance, ensuite bathroom and proximity to I-10 have to be popular with travelers.

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Since our construction made our space adding a wall and door I’ve listed as ‘entire apartment’. I’m thinking of going to back to listing as ‘private room’ since it’s in our home. I don’t know what else to do. Except lower the price. In that case I may just get a LTR and be done with the stress and laundry.

If I can’t get $125 a night for 4 people to stay in a 2 bedroom apartment with a full breakfast during high season, while hotels in town are $300 and up, and hotels by me, with their blah 1 room and two beds gets $150, it’s not worth being in business. And, like you, I have tons of excellent reviews. The last reviewer stated that she’s stayed in airbnbs all around the world and I am by far the best. If I’m providing that level of service but can’t be paid for it, I have to close down. Sad, but true. At the same time I’m paying $159 a night to stay in town for a studio suite in February. I’m just 20 minutes north of this hotel and my guests will pay me $79 a night. I can’t justify it.

Well, my insurance is non refundable and goes to October. So I’ll hang in until then.

Review rate isn’t an odd statistic to judge you on as it’s a metric for superhost status. :slight_smile:

I wonder if the issue is more than you don’t get many people travelling in groups of four. Is there an option to book as 2 - and if so for how much ?

I’ve always heard whole apartments are more appealing to guests. Are you listed as business ready too ? You can do that if you’re a whole apartment …

Mine is 0.8%.
I like some of the features of that new dashboard (today is the first time I am able to see this), but I can’t see my ratings per category anymore ?

I don’t compete against hotel rates, though I am aware of them. I look more at other airbnbs with similar amenities. But really my standard is against myself for what my time is worth. Most hosts on this forum wouldn’t rent a room for what I do because they feel it isn’t worth their time. I rate my time at what I could get paid doing something else. Add in the clothing, the commute the lack of control over time.

So if you can make $125 a day working at another job and quitting airbnb will give you the time to go do that then you should consider it.

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